GLreaders

Instructions

Questions in this survey cover the following topics relating to Gallon Environment Letter: length of each issue, frequency of publication, content, format, and subscription fees. The purpose of the survey is to help us make decisions about the future direction of Gallon Environment Letter. There are eleven questions in the survey, plus one open box to allow you to submit any comments that may be relevant to the survey. It is unlikely to take you more than seven or eight minutes to complete the survey.

If you complete the survey by midnight EST on Friday November 30th your name will be entered into a draw for 1lb of fair trade organic chocolate which we will do our best to get to you in time for Christmas. There will be three winners. The chances of winning depend on the number of entries received. You contact information is solely for the purpose of contacting you if you are one of the lucky winners and will not be used for any other purpose.

Thank you for your assistance.

Colin Isaacs
Publisher

Reader interests

The purpose of this survey is to assist us to make decisions concerning the future direction of Gallon Environment Letter. Our questions relate to the length of each issue, the frequency of publication, content, format, and subscription fees. At the end we provide an open box for any additional comments you may wish to make. There are eleven questions in total. To be eligible for our holiday chocolate draw all questions must be answered and the survey must be submitted by midnight EST on Friday November 30th 2007.

1.	We are interested in your opinion about the overall length of each issue of Gallon Environment Letter. Do you find Gallon Environment Letter

	much too long
	somewhat long
	just about right
	somewhat too short
	much too short
	no opinion

2.	Currently GL is published about once per month. In the past it used to be twice per month. Based on the current frequency of once per month, would you prefer to see Gallon Environment Letter

	much more often (eg weekly)
	more often (eg return to twice a month)
	just right in frequency
	less often (eg six times a year)
	much less often (eg. quarterly)
	no opinion

As you will have discovered, we are considering whether to publish GL more often or less often and whether to make it longer or shorter, or to keep it just as it is now. For some readers there may be a connection between the length of each issue and how frequently it appears: in other words, the total amount of information and opinion provided. If this is the case for you, which of the following best describes your preference for Gallon Environment Letter, or provide your own comment

	more often with more content per issue
	more often but less content per issue
	just right as is
	less often but more content per issue
	less often and less content per issue
	other:

4.	Are there types of content that you find more interesting than other types of content? Please check all topics that you find particularly interesting.

	(Select all that apply.)
	water issues
	air issues
	climate change
	municipal waste
	industrial waste
	environmental group activities
	Canadian government environment and Sustainable Development activities
	provincial government environment and Sustainable Development activities
	municipal government environment and Sustainable Development activities
	international agency environment and Sustainable Development activities
	non-Canadian government environment and Sustainable Development activities
	small business and the environment
	big business and the environment
	the environment industry
	individual environment and Sustainable Development activities
	book reviews
	environment events and conferences
	environment job opportunities
	other:

We are increasingly having trouble with spam filters, firewalls, etc., that block distribution to some of our subscribers, especially if an issue contains words like gender, sex, etc. We are contemplating changing our method of distribution. Please indicate your preferred method of receiving GL (one choice). Note that the electronic magazine format (eg Zinio) would require you to download special software to read GL but would make it look like a magazine on your screen.

	email plain text
	email in html format (as at present)
	Adobe Acrobat PDF
	read on a web site: you receive a very short email to remind you it has arrived
	read on a web site: you receive an email containing links to individual stories
	electronic magazine distribution (eg Zinio)
	other:

6.	If we do change our system of electronic distribution to deal in part with spam filter problems, which of the following methods would you find acceptable even if not preferred. Choose as many as appropriate.

	(Select all that apply.)
	email plain text
	email in html format (as at present)
	Adobe Acrobat PDF
	read on a web site: you receive a very short email to remind you it has arrived
	read on a web site: you receive an email containing links to individual stories
	electronic magazine distribution (eg Zinio)
	other:

7.	We are considering launching a print version of GL. Would you be interested in subscribing to a printed (hard copy) edition (choose as many as are appropriate)

	(Select all that apply.)
	for $7 per issue for 12 issues per year
	for $12 per issue for 12 issues per year
	for $7 per issue for 22 issues per year
	for $12 per issue for 22 issues per year
	not interested in a print edition at any price

8.	Currently we publish three different editions of GL - an abridged edition for honoured readers, who do not pay, one for individual subscribers, who pay $30 per year, and one for organizational subscribers, who pay $184 per year and receive additional content. Which category describes you:

	honoured reader
	individual subscriber
	organizational subscriber
	do not know
	not a subscriber

We are considering substantially reducing the amount of content in the honoured reader edition and making other changes to our subscription system. If you are an honoured reader and this edition is substantially reduced in content, would you consider taking out an individual subscription for $30 per year for the existing level of content?

	yes
	no
	I pay for a subscription and therefore this does not apply to me

10.	If you are an individual subscriber and this edition is increased in price to $60 per year with more content, would you continue to subscribe?

	yes
	no
	I am not an individual subscriber

11.	If you are an organizational subscriber and we increase the amount of content and return to 22 issues per year, would you consider subscribing at $250 per year instead of $184?

	yes
	no
	I am not currently an organizational subscriber

12.	Other comments you wish to make about issues raised in this subscriber survey

The following information will be used only to contact you if you win the organic chocolate draw.

First Name

Last Name

Phone

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